In June of 2019, Virginia Love joined Entrata, the multifamily industry’s most comprehensive technology provider as Industry Principal on the organizations executive team.  In her role at Entrata, Virginia is directly involved with marketing, product and sales as an industry liaison to advance growth and innovation strategies at Entrata.

Virginia began her multifamily career over 25 years ago as a leasing consultant for TCRS. Throughout the years, she advanced her career, focusing on training, marketing and operations for outstanding companies such as Summit Properties, Watermarke Companies, and ING Clarion.  Love most recently served twelve years as VP, Leasing and Marketing for Waterton.

Love has presented countless leasing, marketing and operational speaking engagements, training sessions, industry conferences and events and severed on industry advisory boards including the Multifamily Social Media Summit and Zillow Advisory Board.